Our story starts with
Our ethos is simple: technology should just work. When it does, it’s a joy to use—and when it’s a joy to use, it unlocks limitless possibilities to create, innovate, and change the world.
Ted's Story
Ted Serbinski has spent his career at the intersection of technology and impact. After years as a venture capitalist and startup founder, he began volunteering in Detroit-area classrooms. What he saw firsthand was a daily struggle: teachers spending more time troubleshooting tech than teaching.
That experience became the catalyst for Loretta. For the past three years, Ted has been listening to teachers, observing students, and digging into the complex web of school technology. Loretta was born out of that journey, a mission to simplify classroom tech so every teacher can focus on what matters most: Powering a generation of curious creators through purposeful tech.